Retail Strategy

Marketing Strategy

Can Product Returns Make You Money?

J. Andrew Petersen and V. Kumar

April 01, 2010

Quality & Service

Managing Product Returns for Competitive Advantage

Effective product returns strategies can result in increased revenues, lower costs and enhanced levels of customer service.

James Stock, Thomas Speh, and Herbert Shear

October 01, 2006

Marketing Strategy

What Are Brands Good For?

Niraj Dawar

October 15, 2004

Marketing Strategy

Changing the Channel: A Better Way To Do Trade Promotions

David R. Bell and Xavier Drèze

January 15, 2002

Customers

Attention, Retailers! How Convenient Is Your Convenience Strategy?

Kathleen Seiders, Leonard L. Berry and Larry G. Gresham

April 15, 2000

Marketing Strategy

How Should National Brands Think about Private Labels?

Stephen J. Hoch

January 15, 1996